It is vital that you conduct a full SEO audit every now and then to make sure everything is running smoothly with your website. The good news is that there are a lot of different SEO audit tools out there for you to try, even better some of them are even free.
While the free tools may not offer as much as there paid counterparts, they still give you a great place to start. In SEO, things can go wrong pretty quickly because things change regularly and something that was once considered best practice is now considered detrimental. An Australian SEO company in Sydney can help with this.
As well as this, there are a lot of things you need to keep track of in terms of SEO. So, it is a good idea to have a list of all the best free audit tools (you could even bookmark some of the pages) to ensure nothing is slipping between the cracks. If you do find any issues you will have to fix them pretty fast in order for it to not have a major impact on your SEO.
So, have a look at the different categories of SEO tools that you need to be aware of and checking regularly to ensure no there are no issues present:
Website Performance Tools
Firstly when conducting an SEO audit, you should check the overall performance of your website this includes areas such as duplicate content and speed.
Duplicate Content Checker
Siteliner is probably one of the best free duplicate content checkers. This tool is produced by CopyScape, which is a tool to find plagiarism. It is important that you regularly check for duplicate content because this is something Google is known to penalise websites for. This tool also helps to find any pages on your website that have thin content.
This tool also shows you what the top issues are, as well as the number of pages with redirects and errors. They also give you a percentage break down of content that is unique, common or duplicate. You can even click to see which pages hold the duplicate content and the number of words that match with other pages.
Pingdom has a free option for you to try out and see how fast your website is. All you have to do is input your website address and click the region your business is in. You will be graded based on your speed and given ways to improve your overall performance.
You can get a more detailed understanding of the content size by content type, content size by domain, requests by content type and requests by domain. They also give you the exact time it took at specific page to load.
Google Audit Tools
Google themselves offer a wide range of audit tools. This is obviously a great place to start as you can get insights from Google as to how you can improve.
Structured Data Testing Tool
Structured data is a pretty new feature that should be included in your SEO. It helps Google to understand your page better and can give you unique features in search engine result listings (like the review stars, for example). This Structured Data Testing Tool can help you find any issues with your structured data.
But remember, even though the tool says your structured data is valid, it doesn’t necessarily mean its correct. You will need to check Google’s Structured Data Guidelines to understand what you can and can’t do when it comes to structured data.
Page Speed Insights
It is always a good idea to get a second opinion, and this is exactly what the Google Page Speed Insights tool does. You can use Pingdom and this tool to check and compare just how well (or not well) your site is performing in terms of speed.
Mobile SEO Tools
With the introduction of mobile first indexing, mobile SEO has never been more important. You should make use of some of the free mobile SEO tools available.
This is probably the best and most comprehensive mobile SEO tool. This tool shows you what Google rankings look like on a range of different phones, this means you can confirm your listing is optimised for all mobile devices.
You can also do the same thing but for your webpage. It is important that your site is mobile friendly and optimised otherwise you are not providing a good user experience and Google may look to drop your rankings because of it.
Security Audit Tools
Both users and Google care about the security of a website, and therefore you have to as well. If your site gets hacked your rankings are likely to drop.
WordPress Vulnerability Scanner
The WPScans scanner is an awesome place to check how vulnerable your WordPress website is and how you can fix and potential issues. This tool is usually used at the beginning of a security audit to find the areas of concern.